|
Talk is not all it’s cracked up to
be |
|
Groups that move beyond talk
hold more truths |
|
Focus groups that un-focus reveal
more |
|
Focus Group Respondents are capable
of greatness – if given the right
tools |
|
Reason will only take insights so
far -- emotional needs drive a lot
more than we might think |
|
Never ignore the most powerful
element: aspirations – how an
individual wants to see herself and
be seen by others – this is gold |
|
All truths don’t come in sets of ten |