Tracy Teweles began Tracy & Co in 2004 with 16 years of moderating experience in conducting both traditional and innovative qualitative research. 

Areas of expertise include communication checks, product evaluation, one-on-one and group interviews, idea generation, useability, archetyping, and ethnographic research. 

Her innovative work is aimed at exploring and articulating the deeper-level consumer experience for exploratory, product refinement, name development, positioning, advertising communication and promotions studies. 

Tracy has experience in pharmaceuticals, healthcare, retail, food and food products, package goods, financial services, insurance, automotive, utilities, media and publishing as well as interactive media. 

Tracy & Co is able to partner with other firms for quantitative work, as well as international studies.